Swedish House Mafia's Black Tie Rave to raise money for Sandy Victims
Black Tie Rave will serve as fundraiser to help hurricane victims and Save the Children
SWEDISH HOUSE MAFIA TO LIGHT THE EMPIRE STATE BUILDING YELLOW AND BLUE, THE COLORS OF THE SWEDISH FLAG, IN HONOR OF THEIR BLACK TIE RAVE CHARITY EVENT AT HAMMERSTEIN BALLROOM TO BENEFIT HURRICANE SANDY RELIEF AND SAVE THE CHILDREN ALONG WITH THEIR RECORD-BREAKING SOLD-OUT SHOWS AT
MADISON SQUARE GARDEN AND BARCLAY’S CENTER
WHO: Swedish House Mafia – Axwell, Steve Angello and Sebastian Ingrosso
WHAT: Platinum-selling, Grammy-nominated electronic group Swedish House Mafia, will “flip the switch” and light the Empire State Building’s world-famous lights yellow and blue, the colors of their native Swedish flag, in honor of their Black Tie Rave charity at Hammerstein Ballroom to benefit the Mayor’s Fund to Advance New York City and Hurricane Sandy New Jersey Relief Fund in support of hurricane Sandy relief efforts and Save the Children’s initiative to ensure the safety and well-being of all children in America, where nearly one in four lives in poverty. In the wake of the school massacre in Newtown, Connecticut on December 14th, the organization is calling for a National Commission on Children that will address the issues of violence, mental health and poverty. The Black Tie Rave will take place tomorrow night, February 28th, one day before the group kicks off their 4-night NYC run of their massive One Last Tour with record-breaking sold out shows at Madison Square Garden and Barclay’s Center. Swedish House Mafia was the first electronic act to ever headline MSG when they sold out their December, 2011 show in 9 minutes. They beat that record by selling out this week’s show in 8 minutes and are now the first electronic act to play 3-consecutive nights at Barclay’s Center. Also, don’t forget to check out Swedish House Mafia’s exclusive New York Pop Up store at 8 W 38th Street open until March 4th. You never know who might drop by!
WHEN: Thursday, Feb. 28th, 2013
Media Check in: 12:30pm
WHERE: Empire State Building
Fifth Avenue Lobby
350 Fifth Avenue between 33rd and 34th Streets
New York, NY 10118
RSVP: To request credentials:
Ilana Rubin – MATTER Inc. (Empire State Building)
Darren Baber – Swedish House Mafia Press Contact
About Swedish House Mafia:
Swedish House Mafia is one of the biggest electronic acts on the planet, comprised of superstar DJ’s Axwell, Steve Angello and Sebastian Ingrosso. They are currently on the last leg of their massive world-wide One Last Tour which hit the U.S. on Feb. 13th in San Francisco. The sell-out arena and stadium tour started in November in Dubai and has made stops throughout India, Europe, Eastern Europe, Russia, Asia, Southeast Asia, Indonesia, Malaysia, India, South Africa, Australia and Mexico before reaching the states. The final show will take place at Miami’s Ultra Music Festival and will mark a significant milestone in the group’s career together as Ultra is where they played their first festival headline show in North America just 3 years ago. Since that momentous show, they have experienced a meteoric rise to become one of the world’s biggest live acts. Their current and farewell single “Don’t You Worry Child” is the biggest song of their career and has become nothing short of a global phenomenon. It is currently #2 on the U.S. Top 40 airplay charts and reached #6 on the Billboard Hot 100. The platinum, Grammy-nominated hit is the lead single from their second compilation album ‘UNTIL NOW’ which was released on October 22nd and forms the official soundtrack to One Last Tour (www.onelasttour.com). The DYWC video http://vevo.ly/OJMklQ has racked up over 64 million views to date.
About the Empire State Building:
Soaring 1,454 feet (from base to antenna) above Midtown Manhattan, the Empire State Building is the “World’s Most Famous Office Building.” With new investments in infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The skyscraper’s robust broadcasting technology supports all major television and FM radio stations in the New York metropolitan market. The Empire State Building was named America’s favorite building in a poll conducted by the American Institute of Architects. The Empire State Building Observatory is one of the world’s most beloved attractions and is the region’s #1 tourist destination. For more information on the Empire State Building, please visit www.esbnyc.com, www.facebook.com/EmpireStateBuilding, or @EmpireStateBldg.
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